Our Why
Business growth brings operational complexity—and finance is often where the strain is felt first.
As founders take on broader responsibilities, increasing transaction volumes, diversified revenue streams, and rising investor expectations quickly surpass their capacity to manage effectively. At this stage, professional financial expertise becomes essential to maintain accuracy, ensure financial health, and drive informed decision-making.
Accountants track the past
Traditional accounting outsourcing focuses on numbers, not strategy. This creates a gap where finance functions produce reports but miss the deeper business insights that growing companies need.
Timing is crucial but tricky
It's hard to determine when to invest in a finance team. Hiring too early unnecessarily inflates costs. Waiting too long allows costly mistakes to compound and limits growth.
No margin for error
Finance hires are expensive, and when resources are limited, getting it wrong can cost startups both money and momentum.
30 hours
time per month spent by founders in financial management
80%
businesses fail due to poor cash flow management
20 weeks
time to hire finance professionals
20 weeks
average hiring timeline for finance professionals
Financial Strategy
Build scalable growth with a financial plan that sets you up for success. Our team helps you with those budgets and forecasts that bring you one step closer to meeting your strategic goals.
Financial Health
Get an instant look under the hood of your business and the key insights to keep it humming: from financial metrics like ARR and Burn Rate to customer metrics such as Customer Acquisition Cost and Churn Rate.
financial advice
Financial management shouldn’t keep you up at night. Get the support you need with a dedicated partners who help you make sense of those numbers – the Finance Service every startup needs.
Investors Relations
Whether it's that board meeting you need to prepare for or your monthly investor report, you shouldn’t spend hours buried in spreadsheets. Our professionals automate those monthly reports for you.
Fundraising
Your startup-experienced CFO Partner can support you with strategic guidance around key activities of the fundraising process, such as crafting a financial model that will catch the eye of investors.
operational finance
Payments, collections and payroll. Important? Yes. Exciting? No.
Leave the dull day-to-day to us: Our team will automate those routine financial tasks, so you can stick to what you love.
Our Value Proposition
We enable founders to focus on growth by removing the burden of financial management.
Frictionless Access to Top Talent
We remove the complexities of traditional recruitment, so you can tap into senior expertise exactly when you need it. Embed seasoned professionals—from hands-on operators to strategic CFOs— specialized in startup growth challenges and ready to drive results.
Value Driven
Our fractional model delivers tailored expertise at a fraction of the cost of full-time hires, optimizing resources for maximum impact.
Scalable
Our solutions align with your growth plans, providing the right level of expertise to drive strategic objectives efficiently as your business scales. Expand or contract your finance function in lockstep with each milestone, ensuring the right level of leadership at every stage of your journey.
Flexible
FraxUp tailors finance teams to your unique needs, offering adaptable support for everything from daily operations to strategic planning.
What we do
We provide frictionless access to top finance talent at a fraction of full-time hires.
FraxUp takes financial management off your hands so you can focus on building your business, without the need for a full-time finance team.
Our Areas of Expertise
FP&A
We build forward-looking insights to steer your business. Our team delivers rolling forecasts, budget variance analysis, and scenario planning so you can keep your growth trajectory on track.
Commercial Finance
Bridge finance and revenue with strategic analysis. We partner with sales and operations to set pricing frameworks, drive margin improvements to maximize profitability without sacrificing agility.
Cost Optimization
Our team identifies and eliminates hidden inefficiencies across your business, implementing cost-control strategies that support scalable growth without the unnecessary burn.
Cash Flow Management
We help you avoid runway risks. Our specialists monitor liquidity, accelerate receivables, and optimize payables so you stay funded.
Financial Health
Gain an in-depth view of your business and uncover insights to achieve sustainable growth: from financial metrics like ARR and Burn Rate to customer metrics such as Customer Acquisition Cost and Churn Rate.
Fundraising
Our startup-experienced professionals can support you with strategic guidance around key activities of the fundraising process, such as crafting a financial model that will catch the eye of investors.
What we offer
Comprehensive Finance Solutions for Every Need
FraxUp delivers frictionless access to top finance talent through a value, flexible, and scalable model that empowers founders to focus on growth without financial management distractions.
Find the solution that best matches your business needs: Ongoing Support, On-demand Engagements or Team Building.
Ongoing Support
On-demand engagements
Strategic Finance Advisory
Tailored financial support to align your financial strategy with your long-term business goals. Whether solving specific current challenges or building long-term strategy, we help you achieve your business objectives.
Process optimization, pricing strategy, team development, fundraising or M&A advisory —get the support you need, when you need it
On-demand engagements
Short-Term Projects
On-demand finance experts to help you achieve your short-term goals through flexible, targeted engagements.
From system implementations and parental-leave coverage to financial modelling and beyond—whatever you need, we’ve got you covered.
Team building
Finance Recruitment
Ready to hire full-time finance talent? We're finance experts who recruit finance professionals. Having built our own teams, we know what excellence looks like and can identify the superstars you need.
We leverage our deep industry knowledge and hands-on experience to identify and secure the perfect candidates for your business, ensuring you get finance professionals who don't just fill a role, but drive real value from day one.
Frictionless Access to Top Talent
FraxUp's fractional model removes the delays and complexities of traditional recruitment, ensuring you tap into senior expertise exactly when you need it. Embed seasoned professionals—from hands-on operators to strategic CFOs— vetted for startup growth challenges and ready to drive results.
The FraxUp Way
Our finance experts don’t just provide a service—they join your organization as dedicated partners, embedded into your team. From daily transactions to high-level financial strategy, everything is managed as a seamless extension of your team.
Cost-Effective
Our fractional model delivers tailored expertise at a fraction of the cost of full-time hires, optimizing resources for maximum impact.
Flexible
FraxUp tailors finance teams to your unique needs, offering adaptable support for everything from daily operations to strategic planning.
Our solutions align with your growth plans, providing the expertise to drive strategic objectives efficiently as your business scales. Expand or contract your finance function in lockstep with each milestone, ensuring the right level of leadership at every stage of your journey.